Join us as we uncover DJ Universe’s humble beginnings in Ohio and his entrepreneurial success with Productz Of Society Ltd and Superb Entertainment. Discover Down By Law Management's unique, artist-focused approach to hip-hop, prioritizing integrity and creativity. Finally, explore Counts Candies' innovative fusion of DJ services and candy catering, elevating events with unique marketing strategies.
DJ Universe
Alright alright! What's good folks, it's your boy DJ Universe! I’m pumped to kick this episode off by taking y’all back to where it all began. Now, for those who don’t know, my journey's been nothing short of a rollercoaster—started right in the heart of Ohio, Columbus to be exact. Man, growing up there, it's like everything you wanted was just one step further. You feel me? But, I had that fire. That itch to make something happen.
DJ Universe
So, there I was—a middle schooler, doing my class parties, dreaming big dreams. I mean, I remember saving up every penny... hustlin' different jobs until I could snag me a set of Technics 1200 MK2 turntables. Freshman year, y’all! That was the start, like, from the moment the needle hit the vinyl, I was, was hooked.
DJ Universe
Fast forward a little—graduated high school and boom, grabbed myself an Ensoniq ASR-X Pro beat machine. That's when I kicked off my home studio back in 2000. I called it Productz Of Society, and let me tell you, it kinda became a space where artists, producers—everyone—came through to hone their craft. I was creating a movement, baby!
DJ Universe
And ya boy didn't stop there. Moved down to Florida to really, really expand my horizon. That’s where Counts Candies kicked off in 2020. I gotta say, combining DJing with candy catering was, was something different, but like, hey, it’s all about bringing smiles, yeah? So when you're out there tasting them sweet sounds and sweeter candies, just know it was all built from that scratch, from the grind.
DJ Universe
You see, it's all about that entrepreneurial spirit, man—whether it’s in music, events, or even candies. It’s about finding those opportunities and seizing 'em. Starting from the ground up and building not just a brand but, but a community. That's the real DJ Universe.
DJ Universe
Yo, yo, now that we’re vibing on the grind theme, let’s talk about something real cool: Down By Law Management. Man, they’re doing some sick things in the hip-hop space. It's like, when everyone’s trying to reach the top, you need that crew behind you—lifting you up. And, and that’s what DBL is all about, ya know?
DJ Universe
They’re focused on artist representation, gettin’ those tailored career plans for the artists. It’s like having a roadmap to success, you feel me? They make sure the artist’s voice is heard and ain’t that what it’s about? Pushing the culture forward while, while staying true to the roots. Yeah, that’s kinda key.
DJ Universe
But hold up—it's not just about big dreams—they got strategies on lock, like, cutting-edge promotional tactics. Down By Law gets it, the industry's evolving fast, and staying ahead is, is the game. They’re agile, and being a boutique firm, they focus deep on what each artist needs. That’s empowerment, baby!
DJ Universe
And here's the kicker—their mission is about maintaining creativity while boosting financial gains. Imagine, making money but still creating your art the way you envisioned it. That’s like, hitting the jackpot. Maintaining that creative control? Bruh, that's gold. It's like, when I combined DJing with candy—creativity with business smarts. It’s a wave!
DJ Universe
So yo, if you’re an artist out there, looking to elevate, remember it’s not just about the music—it’s about seizing those opportunities and surrounding yourself with the right team, the right vibe. And shoutout Down By Law for paving the way and showing us that integrity, innovation, and passion has gotta be at the center of it all. Keep pushing, and let's make 'em dreams reality!
DJ Universe
Yo, yo, wrapping it up with something real sweet—like literally sweet, y’all! We're talkin' about Counts Candies. Now, let me tell ya, it ain't just about candies. Nah, it’s this wild, innovative trip where music jams with business. And by business, I mean, you know, thinking outside the box.
DJ Universe
See, we got this crazy mix of DJing and candy catering—who would’ve thought, right? You got beats and sweets blending like a dope track and a perfect rhyme. Yeah, that's the vibe, bringing happiness, and of course, building a brand that's, that's a bit different, you feel?
DJ Universe
And lemme break it down a notch—music’s always been at the heart, but layering it with a sweet hustle? That’s strategy. Like, it’s how you take two seemingly different worlds and make 'em jam together in harmony. That's, that's real hustle right there, creating a culture, a movement where every event is, like, a vibe, every taste a beat.
DJ Universe
So whether you’re an artist or an entrepreneur, remember—it’s not just about having a solid track or a sweet product. It's about, you know, marrying creativity with smart business moves—innovating, adapting, leaving a mark. That’s what Counts Candies stands for. It's the grind, the dream, the reality. And man, you can do it too! Mix your passion with your vision and take it to the top.
DJ Universe
So there it is, y’all, another session of spreading that hustle love. Big ups to everyone out there pushing their limits and mixing things up. Keep dreaming big, stay grinding, and remember, every beat starts from scratch. Much love, and catch ya on the next one. Peace out!
Chapters (3)
About the podcast
Join DJ Universe- Hip-Hop artist manager, DJ, producer, Engineer, content creator, author, and entrepreneur- as he bridges the gap between raw talent and industry expertise. Raised in Ohio and thriving in Florida DJ Universe shares powerful stories of resilience, creativity, and the grind of building a music empire from scratch. Each episode new talent among emerging artists, insights into the ever-evolving world of Hip-Hop, and motivational lessons to turn your dreams into reality.
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